Conceptual Project: Amui


Branding, packaging and sponsored merchandise for AMUI, a honey brand from the French Polynesian Island of Tahiti.

It’s made for surfers, by surfers and is based on the legend of the relationship between the honey bees and an aspiring Tahitian surfer. The dark aesthetic and sweet nature of the honey is a juxtaposition to the daylight the surfers usually see and the saltiness they usually taste.

*This is a conceptual project